WELLUMINA is a brand dedicated to professional hair color and care products
We offer tailored solutions for beauty salons, stylists, and hairdressing schools through a trusted network of distributors. Our focus is on delivering exceptional quality, reliable results, and ongoing support to professionals.
At WELLUMINA, we believe in helping clients express their unique identities through their hair, which is an essential part of their personal style.
We produce our products to meet international quality benchmarks, ensuring they are certified for safety and effectiveness.
We continuously seek new ideas and develop formulas that empower stylists to work with creativity and inspiration.
We recognize hairdressers as the artists behind their clients' unique styles, providing them with trusted tools to achieve their best work.
Every aspect of our products, from formulation to final shade, is designed to be distinctive.
We stay ahead of industry trends and promptly respond to our customers' needs, offering the latest solutions.
We actively listen to stylists' feedback and swiftly adapt our products to meet their requirements.
We offer training programs and host seminars and masterclasses to nurture the talents of young stylists.
Philosophy of Wellumina
High quality standards
All products meet worldwide quality standards, are certified, ensuring their safety and reliability.
Creative approach
We seek out new ideas and create formulas that allow professionals to work with inspiration.
Respect for the professional
We see hairstylists as creators of individual client styles and provide them with dependable tools for their craft.
Uniqueness in everything
From formula development to final hair color shade—every decision must be unique.
We follow industry trends and progress
We respond to customer requests by offering stylist the latest solutions.
Strong partnership with master stylists
We carefully listen to opinions of stylists and quickly adapt products according to their needs.
Training programs in hair coloring
We design educational programs, conduct seminars, and master classes for young stylists.
The Team
Dr. Gerd Uhlmann
Partner
Global Sales and Marketing Director
Doctor of Chemistry
Started his career at Londa Hair Cosmetics where he led research and development since 1981. Under his leadership, Londa—a leading supplier of professional hair cosmetics in Eastern Europe—strengthened its position in Germany, Russia, and Poland during the 1990s, expanding into Caucasus and Central Asia after joining Wella AG.
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Since 1993, Gerd Ulmann managed Wella and Londa brands across Central and Eastern Europe, Middle East, Africa, founded twelve subsidiaries, and launched Wella’s Russian manufacturing facility. After Wella's acquisition by Procter & Gamble in 2004, he continued successfully developing the region.
As an independent consultant since 2012, Gerd supports many German cosmetic brands, including those active in Russia, integrating know-how, advanced technologies, and deep market insights gained over decades into business strategy.
In Gerd's view, the key to success lies in equal partnership with hairdressers built on mutual benefit. Involving their expertise and feedback right from the start gives us a competitive edge and enables each professional who chooses our products to achieve exceptional results.
Svetlana Zühlsdorff
Partner
Project Leader
My family has long been deeply involved in the hairdressing industry—whether it’s marketing, salon work, service, distribution, or production. Hairdressing has always been our top priority, allowing us to understand professionals’ needs and react promptly.
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To succeed, a hairdresser not only requires skill but also a trustworthy partner capable of delivering high-quality products, stable supplies, and staying up-to-date with current fashion trends.
This idea forms the foundation of our new brand concept: we've assembled a team of experienced professionals with profound expertise and thorough understanding of the hairdressing market. Our goal was to create a product tailored specifically for hairdressers by hairdressers. A product combining proven German recipes with modern technology and trendsetting innovation. A product guaranteeing quality, reliability, and safety.
For us, achieving optimal value-for-money balance is just as crucial—we aim to reach success hand-in-hand with hairdressers.
Juergen Jacob
International Marketing
I’m passionate about brands, international growth and success. Since the beginning of my career, I have been at home in the world of beauty, health and lifestyle. I have spent almost half of my professional life on international markets, mainly in CEEMEA.
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After more than 30 years in the corporate world with global branded goods giants such as Wella and P&G, I am now part of WELLUMINA helping the brand to grow internationally by developing growth strategies, finding distribution partners and providing talent.
WELLUMINA is a new brand but it has a huge history with tremendous experience and knowledge of its creators.